| Anne Northup (R) |
53% |
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| Eleanor Jordan (D) |
44% |
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Race Recap:
Voters in Kentucky's 3rd District who care about protecting Kentucky's air, water and quality of life were faced with a clear choice on Election Day. With a lifetime LCV environmental rating of 10 percent, incumbent Representative Anne Northup (R) consistently voted to weaken environmental and public health protections. In contrast, her Democratic opponent Eleanor Jordan had pledged, if elected, to fight for strong clean air and water standards. With such a clear distinction between the two candidates on environmental protection, LCV was able to elevate the importance of the environment in this race, forcing Northup to defend her anti-environment votes.
Key Polling Results:
LCV's aggressive, hard-hitting campaign successfully reminded voters of the importance of clean air and water in their lives. Working with Greenberg Quinlan Research Inc., LCV polled likely Kentucky voters from Aug. 23-28 and again from Nov. 5-6 to evaluate the salience of environmental arguments and their impact on voting decisions. According to the polls:
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Third District voters overwhelmingly rank clean air and clean water among their top issues of political concern. Seventy-five percent of those surveyed in August, and 90 percent of those surveyed in November, said the issues of clean air and clean water are important when deciding how to vote.
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LCV's advertisements were effective in moving voters away from Northup. Among voters who consider the environment to very important to their vote, Northup's record on voting with the Republican leadership to let polluters contaminate the Ohio River with mercury tied with Social Security as the most compelling reason to vote against her. Among all respondents, Northup's environmental record was the second most compelling reason, right behind Social Security.
Dirty Dozen Campaign Activities:
The LCV Action Fund named Northup to its Dirty Dozen list of anti-environment candidates on September 7, 2000. Since then, LCVAF spent $373,000 to inform Kentucky voters that when it came to protecting the Ohio River, drinking water and Kentucky's quality of life, Northup was not on their side.
LCV hired a full-time campaign manager early in the season to develop and implement an aggressive earned media effort, which included the release of a report titled "Dirty Money, Dirty Votes" detailing Northup's ties with polluting industries and the launch of a grassroots voter awareness effort linking Northup's voting record to health risks posed by toxins in food and water.
In October, LCV launched a television ad campaign aimed at exposing Northup's record of siding with the Republican leadership and voting to roll back environmental health and safety laws. Specifically, the ads targeted her votes to prevent the Environmental Protection Agency from cleaning up PCBs and other toxic chemicals in rivers and lakes, to weaken safe drinking water standards, and her sponsorship of legislation to weaken the Clean Air Act. The ads aired on four major broadcast networks in the Louisville area for a total of 2,700 Gross Rating Points. |