| John Hostettler | 52% |  | | Gail Reicken | 47% | |
The Dirty Dozen campaign elevated environmental issues like never before in Southern Indiana. The League of Conservation Voters Action Fund made clear the connection between environmental protections at home and Congressional representation in Washington. We knew this was going to be a tough race, and we got the message out from Bloomington to Evansville and points in between. Our polling data shows that John Hostettler's votes against the environment became the number one reason people voted against him. This should send a message loud and clear to John Hostettler-it's time to put the people first, not polluters, or you might not be so lucky next time.
Key Polling Results:
- The environment topped Social Security as the reason made most forcefully to vote against Hostettler (22 percent). Hostettler's votes against clean water were cited by 26 percent of Reicken voters, and his vote to limit the public's right to know was cited by 24 percent as reasons to vote against Hostettler.
Dirty Dozen Campaign Activities:
Total budget: $220,000. After reviewing our August poll and recognizing the untapped power of the environment as an issue to move voters in this campaign, LCVAF's strategy was to inject our environmental message early into the debate. Directed by a full-time organizer in Bloomington, the earned and paid media components and a complementary grassroots effort highlighted Hostettler's vote against citizens' right to know about toxic chemicals released into their communities. The campaign also highlighted his votes to gut laws that protect air and water even though every waterway in Indiana is under a mercury or PCB advisory and the air quality ranks among the nation's dirtiest for several pollutants. Media: LCV ran television advertising September 28 through October 17, in both the Terre Haute and the Evansville media markets. We returned to the airwaves the final week before the election. All together we aired a total of 387 ads (3718 "Gross Rating Points"). We gained media coverage throughout the district, but primarily in the Evansville market. Press events included a media tour, unveiling LCVAF's ad campaign, and a clean water event on the banks of the Ohio River. Grassroots: A variety of Get Out The Vote activities enhanced turnout in Bloomington and the corridor leading out to Vincennes, including: volunteer phone calls to over 2,000 households, a door-to-door canvass and doorhanger operation in Bloomington, a 5,000 piece lit drop in the outlying communities of Bedford and Bloomfield, a campus GOTV rally, GOTV visibility events at key downtown intersections and a GOTV motorcade in Bloomington. | 
