John Edwards	52%
Lauch Faircloth	47%

After pfiesteria outbreaks, contaminated drinking water, wetlands destruction and a real hog waste crisis, voters decided to elect a Senator who would help clean-up the problem, not one who makes it worse.

Key Polling Results: 

• The environment emerged as an important issue in North Carolina, with 83 percent of voters viewing the environment as a very important or somewhat important issue affecting their voting decisions.
  
• As the campaign was engaged, the environmental message grew in resonance. The environmental charge had a significantly greater impact among voters who made their voting decisions after the campaign was engaged, with 32 percent of those making decisions since September citing the charge as a compelling reason, nine points higher than those who made earlier decisions.

Dirty Dozen Campaign Activities: 

In this coordinated campaign against Senator Lauch Faircloth, LCV Action Fund's primary role was to highlight Faircloth's greenscamming. The "Dirty Dozen" label provided third party validation of Faircloth's anti-environment voting record. LCV President Deb Callahan campaigned in North Carolina, meeting with reporters and environmental activists to spotlight on Faircloth's record. In a state where water quality problems and hog waste are major environmental concerns, Senator Faircloth, who owns a factory hog farm, voted to weaken clean water protections. LCV highlighted his votes against safe drinking water, his attempts to gut protection for up to 88 percent of North Carolina's wetlands, and the legislation he drafted to weaken the Clean Air Act.

Following Callahan's media tour, the Democratic campaign went on the air with a TV ad criticizing Faircloth specifically on hog waste.