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American Lung Association Launches Ad Campaign Calling for Stronger Air Standards

31 May 2011  |   Emma Brown

Tags: Clean Air

The American Lung Association has launched a print ad campaign this week running in the Washington Post, Los Angeles Times and various Hill publications targeted towards convincing American parents and lawmakers that strong air standards are a necessary component to ensuring good health for our nation’s children. Noting that current air standards are “out-dated,” the Association argues that the U.S.’s environmental policy leaves children susceptible to asthma and other respiratory diseases, and can lead to hospitalizations.

The EPA estimates that as many 12,000 deaths can be prevented each year through updated, aggressive air controls. The American Lung Association joined other major health organizations in a recent letter to President Obama urging him to set a new smog standard to protect public health. 

Children, the elderly, and those with chronic diseases are most often affected by heavy smog-areas. With millions of individuals living in areas with high levels of air pollution, immediate action is critical to ensuring the safety of the nation’s children.

A copy of the letter to President Obama can be viewed here.

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