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Ceres launches ad campaign to inform public of fuel-efficiency benefits

26 Jul 2011  |   Emma Brown

Tags: Clean Energy

Ceres, a national coalition of leading institutional investors and environmental groups, launched an ad campaign Friday focused on informing the public and legislators of the economic benefits of instituting higher fuel-efficiency standards for auto manufacturers. 

“The facts are clear, a 60 mpg standard will restore American automakers to a place of global leadership,” said Ceres President Mindy Lubber. “Higher standards will create new jobs by encouraging automakers to build more of the fuel efficient cars and trucks that drivers want to buy.” 

The ads, which will air via print, radio, and online throughout the heartland states and Washington, DC, focus on recent economic data that found strong fuel mileage standards will create 700,000 jobs economy wide in 2030 and are overwhelmingly supported by the American public. 

Listen to the radio version of the ad here.

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