In response to news that Mark Zuckerberg’s immigration-focused political group FWD.us was financing ads that supported the Keystone XL tar sands pipeline and drilling the in the Arctic Refuge, LCV launched a campaign pressuring Zuckerberg to take down the ads. Nearly 75,000 people signed the petition to Zuckerberg and LCV worked with a coalition of groups to increase the pressure by announcing that they would pull their advertising from Facebook in protest of FWD.us’ offensive advertisements. And the pressure is working!
The extensive public outcry against these ads and dozens of news articles generated around LCV’s protest helped lead to two major tech leaders recently renouncing their membership in FWD.us. Tesla Motors CEO Elon Musk and the social networking company Yammer’s chief executive David Sacks have left Zuckerberg’s group. Musk, a leader in the electric car industry, made it clear that his departure was due to his belief that immigration reform should not come at the expense of undermining important environmental struggles. In a statement to the technology blog All Things D, Musk stated: “I agreed to support Fwd.us because there is a genuine need to reform immigration. However, this should not be done at the expense of other important causes. I have spent a lot of time fighting far larger lobbying organizations in D.C. and believe that the right way to win on a cause is to argue the merits of that cause.”
The substantial public opposition to the FWD.us-sponsored ad campaign, in addition to the actions of Elon Musk and David Sacks, continue to fuel this campaign. If you haven’t yet, join the fight and tell Zuckerberg to stop throwing environmental priorities under the bus. To follow the latest in LCV’s tactics, click here to “like” the new Facebook page LCV helped create to shame Zuckerberg on his home turf.