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LCV Launches $175,000 Online Advertising Campaign to Support EPA’s Proposed Standards for Existing Power Plants

FOR IMMEDIATE RELEASE
Contact:Jeff Gohringer, (202) 454-4573 or jeff_gohringer@lcv.org

12 Jun 2014  

WASHINGTON, DC - The League of Conservation Voters launched a nationwide $175,000 online advertising campaign this week in support of the EPA’s proposed standards limiting carbon pollution from existing power plants, a core pillar of President Obama’s Climate Action Plan. The ads start running this week across Facebook, Google and Change.org encouraging environmentally-minded users to submit a comment in support of the EPA’s proposal.  

“We want to show the EPA that Americans overwhelmingly support these commonsense safeguards. The public isn’t falling for corporate polluters’ failed playbook that puts protecting their profits ahead of protecting public health,” said Jeff Gohringer, National Press Secretary for the League of Conservation Voters.

Polling conducted for LCV shows significant support nationwide for the EPA’s proposed standards. Following the release of the standards, a Washington Post-ABC News poll was released that also showed that a “lopsided and bipartisan majority of Americans support federal limits on greenhouse gas emissions.”

The campaign includes a series of online ads encouraging users to submit a comment to EPA Administrator Gina McCarthy to show the bipartisan, nationwide support for these commonsense safeguards. 

Below is the sample comment:

I strongly support the EPA's effort to limit industrial carbon pollution from existing power plants. 

These new clean air standards will protect public health, fight climate change, and create jobs. We cannot let polluters and their congressional allies block, weaken, or delay the implementation of this critical step in stopping dangerous climate change. 

You have my support because I believe it is our obligation to protect our children and future generations from the devastating impacts of climate change -- and that means moving forward with these clean air protections now.

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