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LCV Launches 2.2 Million Piece Mail Program in VA Senate Race

FOR IMMEDIATE RELEASE
Contact: Jeff Gohringer, 202-454-4573 or Jeff_Gohringer@lcv.org

19 Sep 2012  

$800,000 program will reach 1 in 7 voters by Election Day

WASHINGTON – The League of Conservation Voters (LCV) today launched one of the largest mail programs of the entire 2012 cycle as part of their effort to defeat George Allen in the Virginia Senate race. The $800,000 program includes up to seven pieces of mail that will reach an estimated 500,000 households by Election Day.  In 2006, the Virginia Senate race was decided by just 9,329 votes.

"We're going to cut through the media clutter to make sure that voters in Virginia are aware of George Allen's extreme record on energy and jobs," said Navin Nayak, LCV Senior Vice President for Campaigns. “In a race that’s been virtually tied from the start, this mail program has the potential to put Tim Kaine over the top in November.”

The mail highlights Allen’s record in the Senate of giving billions in taxpayer-subsidized handouts to Big Oil and rewarding companies that ship Virginia jobs overseas, including in clean energy. Allen is so deep in the tank for dirty energy companies that he even went to work for them after being defeated for reelection in 2006.

Last month, LCV and Majority PAC launched a $1.6 million television ad campaign targeting Allen's cozy relationship with special interests like the oil and gas industry. The campaign included two ads on cable and broadcast in the DC, Norfolk, Richmond, Charlottesville, Tri-Cities, Roanoke, and Harrisonburg media markets.

Allen earned an abysmal 1% lifetime score on LCV’s National Environmental Scorecard during his time in the Senate. Earlier this year, LCV named Allen to its 2012 "Dirty Dozen" list, his third appearance on the list after also being named in 2000 and 2006.

You can view the eight mail pieces here:

·         http://www.lcv.org/assets/docs/allen-mailer-1-apply-here.pdf

·         http://www.lcv.org/assets/docs/allen-mailer-2-clear.pdf

·         http://www.lcv.org/assets/docs/allen-mailer-3-gilligan.pdf

·         http://www.lcv.org/assets/docs/allen-mailer-4.pdf

·         http://www.lcv.org/assets/docs/allen-mailer-5-here-or.pdf

·         http://www.lcv.org/assets/docs/allen-mailer-6-oil-slick.pdf

·         http://www.lcv.org/assets/docs/allen-mailer-7-pump.pdf

·         http://www.lcv.org/assets/docs/allen-mailer-8-red-ink.pdf

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Paid for by the League of Conservation Voters, www.lcv.org, and not authorized by any candidate or candidate’s committee.

 

 



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