FOR IMMEDIATE RELEASE
Contact: Jeff Gohringer, (202) 454-4573 or firstname.lastname@example.org
Washington, DC – In just five days, more than 70,000 people have signed the League of Conservation Voters’ (LCV) petition urging Mark Zuckerberg to take down the dirty energy ads funded by his group, FWD.us, which support drilling in the Arctic National Wildlife Refuge and building the risky Keystone XL tar sands pipeline. LCV will continue collecting signatures and spreading information on Facebook about this campaign until Zuckerberg and FWD.us take these anti-environmental ads off the air.
“Our petition urging Mark Zuckerberg to take down these ads supporting the Keystone XL tar sands pipeline and drilling in the Arctic Refuge is getting an enormous response. Mark Zuckerberg understands the importance of technology and science, so people are rightfully outraged that he is funding dirty energy ads rather than leading the fight against climate change,” said Vanessa Kritzer, LCV Online Campaigns Manager.
LCV’s petition starts out by saying, “We are hugely disappointed to hear that your group FWD.us is funding ads that support the risky Keystone XL tar sands pipeline and drilling in the Arctic Refuge. You've been a leader in technology. We expect you to be a leader on climate change and clean energy innovation, not bankrolling ads for dirty energy projects.” It goes on to say, “If you keep this up, you will alienate a critical piece of Facebook's audience -- people like us who care deeply about protecting our planet for future generations.”
LCV is also utilizing Facebook itself to build this campaign and educate users about what its founder is doing. The images that LCV posted urging Zuckerberg to “ditch your dirty energy ads” have already been shared more than 2,900 times and received more than 700 comments from outraged environmental activists. Zuckerberg’s group is currently running the ads in South Carolina and Alaska.