WASHINGTON, D.C. – The League of Conservation Voters, which works to turn environmental values into public policy, today thanked the American Association of Political Consultants for awarding three coveted “Pollie” awards for LCV’s efforts. The 17th Annual “Pollie” Awards Ceremony was held in Santa Monica, CA to recognize the best in political and public affairs communications.
LCV, which holds Presidential candidates accountable on environmental priorities and seeks to elevate political importance of global warming in the primary contests, won three awards in important categories. The winning entries can be found on the LCV blog at http://lcvlive.org/2008/03/lcv-wins-three-pollie-awards.html.
In the Web Video - Grassroots, Issue Advocacy, and Public Affairs category, LCV’s “What Are They Waiting For?,” took home a bronze award. The “What Are They Waiting For?” campaign to influence leading media outlets into asking tough global warming questions of the Presidential candidates was produced by the The Element Agency and asked reporters to “focus on the human race, not the horserace.”
In the Direct Mail - Membership category , the LCV 2008 Presidential Primary Voter Guide, produced by eye2eye communications, dominated the competition and walked away with the gold. The voter guide outlined the environmental policies of every major candidate and encouraged LCV members to choose for themselves.
Finally, in the TV -National Organization category, “Being Green” won another gold for LCV. “Being Green” asked not who would be the first African-American President, the first woman President, the first Mormon President, or the first Hispanic President, but which candidate would be the first Green President.
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LCV engages in public education, legislative action, and electoral accountability to turn environmental values into public policy. LCV has made global warming and America’s energy future a central focus in the 2008 election cycle.