"In every generation, there are a few defining moments when we have the chance to chart a new course that will leave our children a better world. Our moment is now," Redford says in the ad.
The ad will begin airing in the Columbia, Charleston, and Washington, D.C. media markets this Sunday on MSNBC, CNN and NBC South Carolina affiliates. The ad is part of "The Heat Is On" campaign (www.heatison.org) designed to help create a new political discourse in the 2008 presidential nomination process by generating a vigorous national debate on global warming.
"Global warming is the challenge of our generation. We have the solutions now to solve this challenge, but we need presidential leadership to make it happen. It's time to turn up the heat on the presidential candidates to ensure our next president is committed to cooling down the planet," League of Conservation Voters President Gene Karpinski said.
LCV Education Fund is partnering with state league of conservation voters in each of the early voting states: Iowa, New Hampshire, South Carolina, and Nevada. In each of these states, LCV Education Fund is working to educate caucus goers and primary voters on global warming. Through working with citizens in each of these states, the project is positioning global warming policy as a major issue in the 2008 race.
"By utilizing America's innovative spirit, we can cut global warming pollution by investing in clean renewable energy and developing new energy technologies that create jobs," Conservation Voters of South Carolina Executive Director Ann Timberlake said. "We urge the 2008 presidential candidates to tackle global warming to reclaim a hopeful and secure future. Our children and grandchildren deserve nothing less."
In addition to calling on presidential candidates to make global warming a priority, The Heat Is On program is reaching out to elected officials, opinion leaders, political donors and the media - all of whom will play a critical role in the 2008 nomination process - to place global warming at the forefront of the debate.
Ad transcript follows. To view the ad, visit: http://www.heatison.org/southcarolinatvad
To learn more about The Heat Is On project, to find out where the candidates stand on global warming and to see video of the candidates on this issue, visit: www.heatison.org
Redford: In every generation there are a few defining moments when we have a chance to chart a new course that will leave our children a better world.
Our moment is now, and our challenge is to solve global warming.
News anchor #1: Evidence of global warming is quote "unequivocal."
News anchor #2: Humans are responsible for global warming
News anchor #3: A looming climate catastrophe.
Redford: We need to challenge all of the presidential candidates to make solving global warming a top priority.
Go to heatison.org and seize the future.
The nonprofit League of Conservation Voters Education Fund (LCVEF) is a charitable 501(c)(3) organization whose mission is to strengthen the capacity of the environmental movement, mobilize citizens as informed voters and advocate for sound environmental policies.
The Conservation Voters of South Carolina Education Fund (CVSCEF) is a charitable 501(c)(3) organization whose mission is to maximize the participation of citizens in state and local public policy decisions regarding natural resources and the environment.