Join Our Campaign

media

League of Conservation Voters Pushes Global Warming Debate with New Ad

FOR IMMEDIATE RELEASE
Contact: Kristin Lee, (202) 785-8683 or kristin_lee@lcv.org August 22, 2007  
Washington, DC – On the heels of another nationally televised debate that ignored the pressing challenge of global warming, the League of Conservation Voters (LCV) is launching a new 30 second television ad to push the issue to the forefront of the presidential primaries and urge the candidates to be America’s first “green” president. The ad—the first environmental ads to run in Iowa—was produced by Bill Hillsman of North Woods Advertising. 
 
“Since the candidates' plans to address global warming and energy are not getting much  attention in the press, we are taking the issue directly to the voters and the candidates - many of whom are already talking about these issues on the campaign trail,” LCV President Gene Karpinski said. “This election could bring a number of 'firsts' to the White House, but what the world is also waiting to see is who will be our first green president?”
 
The ad, entitled “Being Green” opens by informing viewers that the U.S. makes up only 5 percent of the earth’s population but produces more that 20 percent of global warming pollution.  The statistic is juxtaposed by shots of Presidential primary candidates turning green.  The ad then tells viewers that “the question isn’t just who will be our first woman president or Mormon president or black president but who will be our first GREEN president?”  You can view the two versions of the ad here: http://lcv.org/features/being_green2.html
 
"Global warming is the challenge of our generation, and America and the rest of the world will be looking to one of these candidates for leadership to tackle this problem," Karpinski said. "But being a green president won't be easy.  It will require turning away from the dirty energy policies of the past that have made our economy dependent on fossil fuels for 80 percent of the energy we use. With the right leadership, it can be an opportunity to develop a clean energy economy and millions of new jobs.”
 
The ad features “Bein’ Green,” a song written by the late Joe Raposo of “Sesame Street,” made famous in recordings by American icons such as Ray Charles and Kermit the Frog. The Joe Raposo Family Foundation was generous to grant us permission to use this song. 
 
The ad will begin airing in Iowa on network and cable television in the Des Moines and Cedar Rapids media markets this week and will run throughout the next month.   Voters from the other 49 states can see the ad here: http://lcv.org/features/being_green2.html

VIDEO
AUDIO

ENTIRE SPOT IS NEWS FOOTAGE OF PRESIDENTIAL CANDIDATES WALKING, WAVING, SPEAKING, ETC., INTERRUPTED BY TITLE CARDS.

CUT TO TITLE CARD: "The U.S. contains only 5% of the world's population."

FOOTAGE OF JOHN EDWARDS. FOOTAGE FREEZES, HE TURNS GREEN.

TITLE: "But we produce over 20% of the world's global warming pollution."

CUT TO FOOTAGE OF RUDY GIULIANI TURNING GREEN.

TITLE: "So the question isn't just who will be our first woman president..."

CUT TO FOOTAGE OF HILLARY CLINTON TURNING GREEN.

TITLE: "Or who will be our first Mormon president . . ."

CUT TO FOOTAGE OF MITT ROMNEY TURNING GREEN.

TITLE: "Or who will be our first black president..."

CUT TO FOOTAGE OF BARACK OBAMA TURNING GREEN.

TITLE: "What the world is waiting to see..."

DISCLAIMER: "Prepared and paid for by The League of Conservation Voters"

TITLE: "Is who will be our first green president?"

TITLE: "GREEN IS THE NEW RED, WHITE & BLUE.(tm) "
www.lcv.org

DISCLAIMER: "Trademark Thomas Friedman. Used with permission"

(MUSIC THROUGHOUT SPOT: "IT'S NOT EASY BEING GREEN"-THE MUPPETS SONG-IN AN UPBEAT ARRANGEMENT.)

SINGER: It ain't easy bein' green....




SINGER: It ain't easy bein' green....





(MUSIC THROUGHOUT SPOT: "IT'S NOT EASY BEING GREEN"-THE MUPPETS SONG-IN AN UPBEAT ARRANGEMENT.)


SINGER: It ain't easy bein' green....







SINGER: It ain't easy bein' green....

The nonprofit League of Conservation Voters (LCV) is the independent political voice
for the environment.  To secure the environmental future of our planet, LCV's
mission is to advocate for sound environmental policies and to elect pro-
environmental candidates who will adopt and implement such policies.  For more
information, please visit us on the web at www.lcv.org.



Powered by Blackbaud
nonprofit software