LCV Victory Fund’s state affiliates invest $3.3 Million to turn out Climate Voters

Nick Abraham, nabraham@lcv.org, 206-833-7021

Campaigns launch in Maine, Michigan, Minnesota, New Mexico, Pennsylvania, and Wisconsin Governors’ races

Washington, DC – Today, LCV Victory Fund’s state affiliates are announcing a $3.3 million investment in governors races across the country. From New Mexico to Maine, state leagues are running campaigns on cable, digital, and direct mail to highlight major contrasts between the candidates and the environmental stakes of the election. In each state, programs are targeting voters who turned out in 2020 but are in jeopardy of not showing up for pro-climate Gubernatorial candidates in November and are uniquely mobilized by climate and environmental issues. These Climate Voters are key to protecting governors who have strong climate records as well as winning open seats.

“Across the country, voters are seeing the devastating impacts of climate change every day,” said Megan Jacobs, LCV Victory Fund Senior National Campaigns Director. “When they see there are candidates who understand what’s at stake and have a plan to fight for clean air, clean water, and clean energy in their communities, they are more motivated to turn out in November.”

Maine – Maine Conservation Voters Action Fund

Mail and digital ad campaigns supporting Governor Janet Mills are running through the election. Ads will highlight Governor Mills’ bold record to grow Maine’s clean energy economy and protect the state’s land, water, and wildlife. Paul LePage, Governor Mills’ opponent, is on the 2022 Dirty Dozen in the States, a list of the 12 worst environmental candidates in the country highlighting his past record siding with polluters and attacking basic protections for Maine’s environment.

Emerald

Michigan – Conservation Voters of Michigan PAC

Ad campaigns on digital platforms and direct mail highlight Governor Gretchen Whitmer’s historic moves to commit the state to 100% clean energy and building thousands of clean energy jobs across the state. Ads also highlights the Governor’s historic Clean Water Plan, the largest investment to protect the Great Lakes and drinking water in state history. 

Big

Treasure

Minnesota – Climate Vote Minnesota

Ads in Minnesota highlight Scott Jensen’s dangerous anti-climate action record.

Red Alert

Minnesota Values

Something’s Not Right

Direct mail campaigns highlight Governor Tim Walz’s record to protect clean air and water and build clean energy across the state. Under Governor Walz’s leadership, Minnesota has a mandate to reduce emissions 50% by 2030 and is now the first Midwest state to implement Clean Car standards.

New Mexico – CVNM Verde Voters Fund

In New Mexico, ads and direct mail will contrast Governor Michelle Lujan Grisham’s work passing the most pro-climate and conservation executive action and legislation in state history with Mark Ronchetti’s climate denying statements and the money he has accepted from the oil and gas industry. Ronchetti is also on the 2022 Dirty Dozen in the States.

Leadership

Pennsylvania – Conservation Voters of PA Victory Fund

Ads in Pennsylvania will contrast Doug Mastriano’s record voting against pollution safeguards and for oil company tax breaks with Attorney General Josh Shapiro’s record holding big polluters accountable for water and public safety violations and fighting Trump-era EPA efforts to weaken federal protections. Mastriano is also on the 2022 Dirty Dozen in the States.

Cleaner, healthier PA

Wisconsin – Wisconsin Conservation Voters Independent Expenditure Committee

Digital and mail ad campaigns highlight the contrast between Tim Michels’ record of profiting off oil pipelines and Governor Tony Evers’ work to bring down energy costs and build clean energy jobs across the state. Tim Michels is also on the 2022 Dirty Dozen in the States.

Governor Evers released Wisconsin’s first Clean Energy Plan, committing the state to 100% renewable energy and created the state’s first Office of Environmental Justice to ensure marginalized voices are front and center in the state’s climate solutions.

A Choice

The 2022 Climate Voters Mobilization program is modeled after LCV Victory Fund and Priorities USA Action’s successful 2020 ‘Environmental Swing Voters’ program which served ads and direct mail about Trump’s anti-environmental record to a universe of swing voters who cared about the environment. A post-election test found that the 2020 program increased the Democratic vote margin among target voters by almost six points.

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Paid for by LCV Victory Fund, www.lcvvictoryfund.org and not authorized by any candidate or candidate’s committee.

 

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