Washington, D.C. – This week, Climate Power and the League of Conservation Voters (LCV) announced the launch of new TV and digital ads across Minnesota’s 2nd District. These ads are part of an additional $10 million paid media boost to their nationwide Great American Build campaign. As Minnesota and much of the country is gripped by climate-change fueled extreme weather, new cable, broadcast, and digital ads will underscore the need for Congress to take immediate, bold climate action to create millions of good-paying, union jobs in the clean energy sector, prioritize environmental justice for communities of color most harmed by toxic pollution, and confront climate change.
This follows the Senate Budget Committee’s announcement that they reached a deal for a $3.5 trillion infrastructure package that includes a clean energy standard, climate conservation corps funding, and a number of other vital climate investments.
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In Minnesota, ads will run on TV and digital as part of the $10 million nationwide campaign that includes national cable ads, Washington, D.C. ads, and additional member-specific ads thanking members of Congress for fighting for climate and environmental justice and encouraging them to get this done in 16 states and 23 congressional districts. The campaign begins as members of Congress are home for the July recess and then return to D.C. to continue work on infrastructure and economic recovery legislation.
This new spending over the next six weeks comes on top of nearly $10 million in paid media spending by the groups since January. This also comes on top of a new $8 million field organizing effort announced last week by LCV.
“Minnesotans support bold action on climate, clean energy, and jobs,” said Paul Austin, Conservation Minnesota Voter Center, Executive Director. “We are excited to see our national partner LCV run these timely ads highlighting the opportunities a clean energy economy and high quality, union jobs would bring to Minnesota. We look forward to working with Congresswoman Angie Craig to continue the fight for historic climate legislation with investments at the scale that science demands.”
“This is our climate moment,” said Lori Lodes, Executive Director Climate Power. “Climate-fueled extreme weather events, including fires, droughts, and storms, are battering communities across this country. The climate crisis is real and we have the workforce to fix it. The U.S. House and Senate must pass a strong reconciliation package that delivers on President Biden’s promise of 100% clean electricity and reducing pollution.”
More details on the new $10 million Great American Build ad campaign, including a list of all of the states and districts, can be found here.
The nationwide advertising campaign will include broadcast and cable television ads, digital, radio, video, banner, social, and native ads, as well as billboards and local newspaper print ads.
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