Weekly LCV Victory Fund Update – 10/20/2020

Contact: Emily Samsel, emily_samsel@lcv.org, 828-713-9647

To: Interested Parties
From: Pete Maysmith, SVP of Campaigns, LCV Victory Fund
Date: October 20, 2020
Re: Weekly LCV Victory Fund Update

Last week, we
announced that LCV Victory Fund and affiliated entities, including LCV’s network of state affiliates, will invest over $115 million this election cycle (up from $100 million) because our rights to breathe clean air, drink clean water, and live in safe and healthy communities are at risk. We are two weeks out from Election Day and over 31 million voters have cast ballots so far. Unprecedented times call for unprecedented measures and LCV Victory Fund is not leaving anything to chance in these final weeks.

Field Updates – LCV Victory Fund GOTV Program


This week:

  • LCV Victory Fund is expanding its GOTV program from our initial plan of $10 million to a $13.6 million program across Alaska, Arizona, Florida, Iowa, Maine, Michigan, Montana, North Carolina, Pennsylvania, South Carolina and Wisconsin, to educate and mobilize voters to vote for Biden-Harris and their pro-environment Senate candidates.

    • Expansion efforts include increasing our call and mail programs in key Senate battlegrounds like Montana, Iowa and South Carolina.
  • In-person early voting has begun in many of our states and our call program is focused on ensuring voters have the information they need about how they can vote.
  • Since our last update:

    • We have two new GOTV digital ads running in Florida in partnership with NextGen America to mobilize young voters, “We Deserve Better” and “Aspirational.”
    • We just started our second flight of GOTV digital ads in North Carolina, you can check out our new spot here.
    • We expanded our ballot curing work into Maine. Our field team is now contacting Maine voters (via phone and text) whose ballots have been rejected in order to assist them with the process of curing their ballots to ensure their votes count. Our ballot curing efforts in Florida are ongoing as well.
    • Our GOTV mailers continue to drop across all states, including “On The Ballot,” which dropped in Iowa earlier this week, and “Essential,” a joint piece with Somos PAC that dropped in Florida.
    • We have added Alaska to our list of states where we are doing GOTV digital ads and will launch ads there in the coming days.

Results to date:

  • Almost 6 million get out the vote calls
  • Over 141,000 individual conversations with our targeted voters
  • Of the voters we’ve spoken with over the phone, 78% committed to vote by any method and 56% committed to vote by mail

Our GOTV mail, digital, and field programs in North Carolina and Michigan are part of the New American Jobs Fund, a partnership with United Steelworkers (USW).

Paid Media Updates


Over the last week, LCV Victory Fund announced 11 new paid media campaigns:

  • FL, NC, PA Presidential – $300,000 digital ad campaign exposing the truth about Trump’s dangerous record on climate to Latina voters in Florida, North Carolina, and Pennsylvania. Read more here.
  • AK Senate – $800,000 TV ad campaign to defeat Senator Dan Sullivan and elect Dr. Al Gross. Read more here.
  • ME Senate – $230,000 digital ad campaign to defeat Senator Susan Collins and elect Sara Gideon. Read more here.
  • MI Senate – $500,000 radio ad in partnership with NRDC Action Votes and $900,000 direct mail campaign with BlackPAC to defeat John James and re-elect Senator Gary Peters. Read more on the radio ad here. Read more on the direct mail campaign here.
  • NC Senate – $500,000 direct mail campaign to defeat Senator Thom Tillis and elect Cal Cunningham. Read more here.
  • SC Senate – $1.5 million radio and direct mail campaign to defeat Senator Lindsey Graham and elect Jaime Harrison. Read more here.
  • FL-26 – $720,000 Spanish-language ad campaign to defeat Carlos Giménez and re-elect Rep. Debbie Mucarsel-Powell. Read more here.
  • NC-08 – $300,000 digital ad campaign to defeat Rep. Richard Hudson and elect Patricia Timmons-Goodson. Read more here.
  • NY-02 – $200,000 direct mail campaign to defeat Andrew Garbarino and elect Jackie Gordon. Read more here.
  • TX-23 – $130,000 radio ad in English and Spanish to defeat Tony Gonzales and elect Gina Ortiz Jones. Read more here.
  • TX-24 – $1 million TV ad in partnership with House Majority PAC to defeat Beth Van Duyne and elect Candace Valenzuela. Read more here.

Active paid media campaigns:

State Race Paid Media
National Presidential Cable buy in opposition to Trump and Big Oil.
AK Senate TV ad in opposition to Sen. Sullivan’s re-election campaign.
AZ Presidential Digital ads in opposition to Trump and Big Oil.
CO Congress – 3rd District TV ad in opposition to Lauren Boebert’s campaign against enviro champ Diane Mitsch Bush.
FL Congress – 26th District Spanish language TV ad in opposition to Carlos Gimenez’ campaign to unseat enviro champ Rep. Mucarsel-Powell. 
FL Presidential Digital ads in English and Spanish to defeat Trump and elect Joe Biden.
IA Senate Direct mail in opposition to Sen. Ernst’s re-election campaign. 
ME Senate Direct mail and digital ad campaigns in opposition to Sen. Collins’ re-election campaign. Ads: “Greases The Wheels” ; “What To Expect”
MI Senate Radio ad in partnership with NRDC Action Votes and direct mail campaign in partnership with BlackPAC in opposition to John James’ campaign to unseat enviro champ Sen. Peters.
MT House – At Large Radio ad in opposition to Matt Rosendale’s campaign against pro-environment candidate Kathleen Williams.
NC House – 8th District Digital ad in opposition to Rep. Richard Hudson’s campaign against pro-environment candidate Patricia Timmons-Goodson.
NC Presidential Digital ads in English and Spanish to defeat Trump and elect Joe Biden.
NC Senate $500,000 direct mail campaign in opposition to Sen. Thom Tillis’ re-election campaign. Mail pieces: 1, 2, 3, 4
NJ House – 3rd District Digital ads in opposition to David Richter’s campaign to unseat enviro champ Rep. Kim. 
NV Presidential Spanish language TV ad in partnership with Somos PAC in support of Joe Biden for president. 
NY House – 2nd District Direct mail in opposition to Andrew Garbarino’s campaign against pro-environment candidate Jackie Gordon. Mail pieces: 1, 2
PA Presidential Digital ads in English and Spanish to defeat Trump and elect Joe Biden.
SC House – 1st District Radio ad in partnership with NRDC Action Votes in support of the Lowcountry’s pro-environment Congressman Joe Cunningham.
SC Senate Radio ad and direct mail campaign in opposition to Sen. Graham’s re-election campaign. Mail pieces: 1, 2
TX House – 23rd District Radio ad in English and Spanish in opposition to Tony Gonzales’ campaign against pro-environment candidate Gina Ortiz Jones.
TX House – 24th District TV ad in opposition to Beth Van Duyne’s campaign against pro-environment candidate Candace Valenzuela. 
WI Presidential Digital ad in support of Joe Biden for president.

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Paid for by LCV Victory Fund, www.lcvvictoryfund.org, and not authorized by any candidate or candidate’s committee.

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