Press Releases

LCV, Climate Power Hit $50 Million in Paid Media with Additional Senate-Focused Ads, Part of the Push for Historic Climate Investments

Dec 3, 2021

Courtnee Connon,, 727-744-4163 | Jason Phelps,, 651-274-9417

Washington, D.C. – Today, the League of Conservation Voters and Climate Power announced an additional round of national and Senate-focused ads, achieving a milestone of $50 million invested in  paid media to tackle climate change and transition to a clean energy economy. And this is before factoring in spending from other climate organizations this year. The ads — ranging from TV, to digital, to print, to billboards — highlight the once in a generation opportunities these climate investments will provide families and workers, thank individual members of Congress for their leadership and urge Congress to finish the job as soon as possible and pass the Build Back Better Act. The climate provisions in this overwhelmingly popular bill will save families $500 per year on energy costs, create good-paying union jobs, invest in environmental justice initiatives, and put our nation on track to meet the Climate Test and cut climate pollution in half by 2030.

“Win Win” and “Once in a Lifetime” are the national ads that aired nationally on MSNBC and other stations in Washington DC this week, along with YouTube and Facebook. They feature President Biden in his own words speaking to how climate action will create opportunities for everyone in America, and that we can’t miss this moment. 

WATCH NATIONAL ADS: “Win Win” and “Once in a Lifetime”

WATCH SAMPLE STATE AD: “For Families” (Sen. Cortez Masto – running on TV in Nevada)

Versions of “For Families” will air in the following markets:

  • Arizona statewide (Sen. Kelly)
  • Georgia statewide (Sen. Warnock)
  • Nevada statewide (Sen. Cortez Masto)
  • New Hampshire statewide (Sen. Hassan)

“This is our chance to deliver real savings for families, create good-paying clean energy jobs, and invest directly in communities of color who have borne the brunt of fossil fuel and other toxic pollution. That is why we are working so hard and have made this unprecedented investment to ensure Congress passes the Build Back Better Act and it’s why members and voters have responded so well to this campaign,” said Pete Maysmith, LCV Senior Vice President of Campaigns. “We are seeing the impacts right now of the climate crisis on communities all across the country who are counting on Congress and President Biden to get this done. Now is the time for the Senate to finish the job, pass the Build Back Better Act quickly and send it to President Biden’s desk.” 

People across the country are getting hit with the costs of rising energy prices and climate change. They are ready for Congress to act,” said Lori Lodes, Climate Power Executive Director. “The House listened to voters and passed the Build Back Better Act to lower costs for families, create millions of clean energy jobs and take on the climate crisis. Now the Senate must meet the moment and pass the climate test by swiftly passing this bill.”

This effort has included an accountability campaign, which called attention to the House members who voted against the Build Back Better Act despite the fact that their constituents would benefit from this historic investment in jobs, justice, and climate action.

Ad scripts below.

“Win Win” 

When I think about climate change, the word I think of is jobs

These investments are a win win win for this country

Creating jobs, cutting energy costs, protecting our climate

So let’s not waste any more time

Let’s get to work

 “Once in a Lifetime”

I know that climate change is a challenge that is going to define our American future

I know meeting the challenge will be a once in a lifetime opportunity to jolt new life into our economy

So let’s not waste any more time

Let’s get to work

“For Families” 

Don’t believe the false attacks against Senator Cortez Masto

She’s fighting to create good paying clean energy jobs

That will grow our economy and take on climate change

With the Build Back Better Act

It’s a clean energy plan 

That will create thousands of good jobs for Nevada workers

Cut energy costs for families by $500 a year

While tackling climate change for future generations

It’s a win win for Nevada workers and families

Thank you Senator

For fighting to build back better