Press Releases

LCV Victory Fund Announces $300,000 FL, NC, PA Ad Campaign To Reach Latina Voters

Oct 19, 2020

Contact: Emily Samsel,, 828-713-9647

Washington, D.C. — LCV Victory Fund has started a new $300,000 digital ad campaign exposing the truth about Trump’s dangerous record on climate in Florida, North Carolina, and Pennsylvania. The English and Spanish language ad campaign is designed to reach Latina voters and will run through Election Day on Facebook, Instagram, Youtube, programmatic pre-roll and CTV. This is part of the ongoing program to reach environmental swing voters in the Presidential battleground states. 

WATCH: “Time” (English)

WATCH: “Tiempo” (Spanish)

WATCH: “Led the Way” (English)

WATCH: “Pionero” (Spanish)

The ads are about Trump’s dangerous denial of science in response to the climate crisis and coronavirus pandemic and the contrast between Trump’s record and Vice President Joe Biden’s leadership on climate. Versions of both ads have previously run on digital in Florida and Arizona and ‘Led the Way’ is also currently running on national cable TV. 

“Our research shows that talking to Latina voters in key battleground states about President Trump’s harmful environmental record and contrasting his failure with Joe Biden’s climate leadership can help make the difference for Biden next month,” said Pete Maysmith, LCV Victory Fund Senior Vice President of Campaigns. “Voters need to know that Trump denies the threat of climate change just like he denied the threat of the coronavirus and it’s Latinx families who pay the price.”

Latinx families are on the front lines of climate change and care deeply about taking action to combat the crisis. A September poll found that climate can both persuade and motivate Latinx voters for Biden. 

Full scripts of the English and Spanish ads are below.

For months, experts warned Donald Trump about the coronavirus
While the clock ticked by he ignored scientists
And we’ve seen the cost
It’s the same with climate change
Experts from NASA to the military warned it’s time to act
Before it’s too late
But Trump refuses to listen
And even says he doesn’t believe it
Trump denies the facts
And we pay the price
While time is running out in the fight against climate change

“Tiempo” (Time – Spanish)
Durante meses, los expertos le avisaron a Trump sobre el coronavirus
Y mientras pasaba el tiempo, el ignoró a los científicos
y hemos pagado el precio
Hace lo mismo con el cambio climático
Los expertos advirtieron que hay que actuar
antes de que sea demasiado tarde
Trump niega la realidad
y nosotros pagamos el precio
Mientras se nos acaba el tiempo en la lucha contra el cambio climático

“Led The Way”
After nearly four years of rejecting climate science
Gutting protections for our air and water
And putting us at risk
Isn’t it time to wipe things clean?
Joe Biden has led the way on climate change
With a bold plan that protects our environment
While creating new green energy jobs
And tougher rules for clean air and clean water
So all of us can live healthier, longer lives
Joe Biden
It’s time to get back on track

“Pionero” (Led The Way – Spanish)
Después de casi cuatro años de rechazar la ciencia climática
eliminar las protecciones para nuestro aire y agua
y ponernos en riesgo
¿no es hora de limpiar las cosas?
Joe Biden ha sido pionero en el cambio climático
con un plan audaz que protege nuestro ambiente
mientras creando nuevos empleos de energía verde
Y reglas más estrictas para el aire limpio y agua limpia
para que todos podamos vivir vidas más saludables y largas
Joe Biden
ya es hora de volver a la pista

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Paid for by LCV Victory Fund,, and not authorized by any candidate or candidate’s committee.