Washington, D.C. — LCV Victory Fund announced a partnership today with Priorities USA Action to launch a $300,000 get-out-the-vote digital ad campaign to reach young people and people of color in four U.S. House districts. The ads, intended to increase voter turnout, will run in CA-10, IL-14, TX-23 and TX-32.
The pre-roll version of the first ad can be viewed below. The ads will run across digital and social media platforms through Election Day.
WATCH: “This is America”
“We’re doing a lot to inform voters about the environmental issues at stake this year, but we also are thrilled to be working with Priorities USA Action to make sure people vote and let their voices be heard. People of color and young people have the power to transform this year’s elections across the country,” said Pete Maysmith, LCV Victory Fund Senior Vice President for Campaigns. “The common thread through these four districts is that each of them pits an anti-environmental incumbent with an abysmal LCV score against a new, pro-environmental champion who is eager to build the clean energy future that will work for everyone.”
“We’re proud to partner with LCV Victory Fund to help motivate and mobilize voters in these key House districts,” said Patrick McHugh, Priorities USA Action Executive Director. “Younger, diverse voters are more likely to get their news online, making a digital campaign critical to reaching these voters and getting them out to vote on Election Day.”
Paid for by LCV Victory Fund, www.lcvvictoryfund.org, and not authorized by any candidate or candidate’s committee.