To: Interested Parties
From: Pete Maysmith, SVP of Campaigns, LCV Victory Fund
Date: September 6, 2022
Re: Weekly LCV Victory Fund Update

Welcome back to LCV Victory Fund’s weekly updates! LCV Victory Fund is a super PAC that runs independent campaigns to defeat federal candidates who will undermine environmental progress and elect environmental champions who will prioritize just and equitable climate solutions. In the 2020 election cycle, LCV Victory Fund and affiliated entities invested over $115 million to defeat Trump and elect more climate champions at every level. With nine weeks to go before Election Day on November 8, we’ll be putting new memos out every Tuesday summarizing our program updates over the last week.

This cycle, LCV Victory Fund is part of the joint $100 million Climate Votes Project with Climate Power Action, Climate Reality Action Fund, EDF Action Votes (EDF AV), NRDC Action Votes (NRDC AV), and NextGen PAC to elect climate champions.

Field Updates – LCVVF Field Program

In July, LCV Victory Fund returned to in-person electoral field organizing for the first time since the COVID pandemic. Between LCVVF, state affiliates, and partners, we are part of a $12.8 million field organizing effort to knock at least 1.17 million doors in Arizona, Georgia, Michigan, Nevada, New Hampshire, Pennsylvania and Wisconsin. The Georgia organizing effort is run by Family Friendly Action PAC, with major support from the New American Jobs Fund, a joint effort of LCV Victory Fund and the United Steelworkers (USW Works).

The first phase of the field program, running through late September, is all about early engagement with voters about the issues they care the most about, persuading voters to support pro-climate candidates and sign commit-to-vote cards, and signing supporters up to vote by mail. Additionally, our canvass uses a relational organizing component — a tactic called “Vote Tripling”– where we ask voters to commit to reminding three friends or family members to vote. This proven tactic maximizes the impact of a mobilization program as friends and family are often the most trusted messengers for voters.

Results to date:

• 233,232 door knocks
• 32,826 successful contacts with our targeted voters
• 964 Vote by Mail sign ups
• 2,700 commit to vote cards collected
• 4,822 vote tripling sign ups

Anecdotes from the doors:

• Michigan: In Novi, Conservation Voters of Michigan PAC spoke with Janice about the upcoming midterm election. She will be voting for Governor Gretchen Whitmer, Representative Kelly Breen and Senator Rosemary Bayer this November. She was emotional regarding our support for clean water, telling us that she has family in Flint. She thanked us for providing her community with information on candidates supporting clean water.
• Nevada: In Reno, LCV Victory Fund and Nevada Conservation Leadership PAC spoke with Michael, a 28-year-old voter, about the upcoming midterm election. Michael was very concerned about the water shortages and how climate change will affect future generations. He said he would be at the polls in November to vote for Gov. Sisolak, Sen. Cortez Masto, and Angie Taylor since they are pro climate action to help save the environment.
• Pennsylvania: In Montgomery County, LCV Victory Fund and Conservation Voters of PA Victory Fund spoke with Johnathan, a 57-year-old voter, about the upcoming midterm election. Johnathan said he would be voting in November and he would definitely support John Fetterman and Josh Shapiro. He was very passionate about the environment and believed that John Fetterman’s policies on holding big oil accountable is imperative to our continued survival.

Paid Media Updates

Over the last week, we launched the following new paid media campaigns:

• Climate Voters Mobilization – Climate Power Action and LCV Victory Fund launched the more than $12 million Climate Voters Mobilization digital advertising and direct mail marketing campaign to nearly 2 million voters in Congressional battleground states and districts. Read more and see direct mail examples here. The first wave of digital ads are all linked in the below chart.
• RI-02 Primary – Launched a $400,000 TV and digital ad buy on 8/30 in support of Seth Magaziner in the RI-02 Democratic primary. Read more and watch “Leader” here.

Ongoing paid media campaigns:

*Part of Climate Voters Mobilization campaign.

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Paid for by LCV Victory Fund, www.lcvvictoryfund.org, and not authorized by any candidate or candidate’s committee.