To: Interested Parties
From: Pete Maysmith, SVP of Campaigns, LCV Victory Fund
Date: September 29, 2020
Re: Weekly LCV Victory Fund Update
We are 35 days out from an election that will mark an epoch in US history. People are already voting — nearly one million have cast ballots so far. LCV Victory Fund and affiliated entities have committed to investing at least $100 million this cycle to defeat Trump and elect climate and environmental justice champions up and down the ballot because our rights to breathe clean air, drink clean water, and live in safe and healthy communities are at risk.
Field Updates – LCVVF GOTV Program
Over the last week:
Results to date:
On September 16, LCV Victory Fund launched a $10 million Get Out The Vote effort to mobilize 2.5 million voters across Arizona, Florida, Iowa, Maine, Michigan, Montana, North Carolina, Pennsylvania, and Wisconsin to turn out in the general election. We are focused on mobilizing voters who historically face barriers to the ballot box including young voters and voters of color.
The first phase of our call program, vote by mail, or VBM, generation, began in Arizona, Florida, Michigan, Montana counties that opted out of an all mail election, North Carolina, Pennsylvania, and Wisconsin. In these states, we are making calls to a universe of pro-environment voters to educate them on the VBM application and voting processes in their states, ultimately asking them to commit to voting by mail this year. On these calls, we are also asking voters to commit to supporting Joe Biden, and in MI, NC and AZ, the pro-environment Democratic Senate candidates. In many of these states, LCV Victory Fund is one of the largest call programs for VBM generation among allied partners.
The next phase, beginning this week, will include mobilization and ballot chase calls to encourage voters in Florida, Iowa, Maine, Michigan, Montana, North Carolina, Pennsylvania, and Wisconsin, who requested a ballot to complete it or return it or make a plan to vote in person if preferred. These calls will include a relational organizing component — utilizing a tactic called “Vote Tripling”– where we will ask voters to commit to reminding 3 friends or family members to vote. This tactic has shown to maximize impact of a mobilization program as friends and family are often the most trusted messengers for voters.
We have crafted a flexible program to account for the changing election dynamics. Over the course of the program, we are running the following call programs:
Our Get Out the Vote efforts will also include mobilization digital ads and mail to targeted voters. More details on that to come.
Paid Media Updates
Over the last week, LCV Victory Fund launched four new paid media campaigns:
Ongoing paid media campaigns:
|National||Presidential||Digital ad in opposition to Trump.|
|CO||Senate||Digital ad in opposition to Sen. Gardner’s re-election campaign.|
|IA||Senate||TV ad in opposition to Sen. Ernst’s re-election campaign.|
|ME||Senate||Direct mail in opposition to Sen. Collins’ re-election campaign. More details to be released.|
|MI||House – 8th District||TV ad in opposition to Paul Junge’s campaign to unseat enviro champ Rep. Slotkin.|
|NC||Senate||Direct mail and digital ads in opposition to Sen. Tillis’ re-election campaign. More details to be released.|
|NJ||House – 3rd District||Digital ads in opposition to David Richter’s campaign to unseat enviro champ Rep. Kim.|
|NM||House – 2nd District||TV ad in opposition to Yvette Herrell’s campaign to unseat enviro champ Rep. Torres Small.|
|NY||House – 22nd District||TV ad in opposition to Claudia Tenney’s campaign to unseat enviro champ Rep. Brindisi.|
|SC||House – 1st District||TV ad in opposition to Nancy Mace’s campaign to unseat enviro champ Rep. Cunningham.|
|VA||House – 7th District||TV ad in opposition to Nick Freitas’ campaign to unseat enviro champ Rep. Spanberger.|
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Paid for by LCV Victory Fund, www.lcvvictoryfund.org, and not authorized by any candidate or candidate’s committee.