Washington, D.C. — Today, Climate Power and the League of Conservation Voters (LCV) announced an additional $10 million paid media boost ahead of August recess to their nationwide Great American Build campaign. As much of the country is gripped by climate-change fueled extreme weather, new cable, broadcast, and digital ads will underscore the need for Congress to take immediate, bold climate action to create millions of good-paying, union jobs in the clean energy sector, prioritize environmental justice for communities of color most harmed by toxic pollution, and confront climate change.
The ads will air on national cable, in Washington, D.C., plus there will be member-specific ads in 16 states and 23 congressional districts as members of Congress head home for the July recess and then return to continue work on infrastructure and economic recovery legislation. This new spending over the next 6 weeks comes on top of nearly $10 million in paid media spending by the groups since January. This also comes on top of a new $8 million field organizing effort announced recently by LCV.
“This is our climate moment,” said Climate Power executive director Lori Lodes. “Climate-fueled extreme weather events, including fires, droughts, and storms, are battering communities across this country. The climate crisis is real and we have the workforce to fix it. The U.S. House and Senate must pass a strong reconciliation package that delivers on President Biden’s promise of 100% clean electricity and reducing pollution.”
“We are out of time to act on the climate crisis and environmental justice and voters across the country know it,” said LCV Senior Vice President of Campaigns Pete Maysmith. “It’s imperative that Congress invests in climate, clean energy and high-quality union jobs at the scale science and justice demand in order to meet the moment, put our nation on the path to 100% carbon-free energy powering our electricity grid and new cars, buses, and buildings by 2035, and build healthy, safe communities.”
New Ads to Blanket National Cable, Key States and Congressional Districts
As the House and the Senate begin moving forward on both the bipartisan infrastructure package and a separate reconciliation package that voters expect will include bold clean energy and climate investments, the Great American Build campaign will also begin advertising in key states to thank senators and representatives for fighting for climate and environmental justice and encourage them to get this done. Ads have already launched in some states and additional creative tailored to each state and district will go live in the coming weeks:
Sample broadcast ad (Georgia):
You can also view sample digital creative here.
Paid media efforts will also extend into 23 key congressional districts across 16 states, to elevate the importance of clean energy jobs and these members of Congress’s efforts to fight for them, including:
The advertising campaign will include broadcast and cable television ads, digital, radio, video, banner, social, and native ads, as well as billboards and local newspaper print ads.
Sample broadcast ad (NV-03):
Massive New Field Organizing Effort to Complement Paid Media Campaign
These new efforts come on top of more than $10 million LCV is spending in key states and districts to help pass the American Jobs Plan with climate, clean energy, high-quality jobs, and justice at the center. LCV state affiliates are central to this massive effort and have organized dozens of events, town halls, and public meetings with key U.S. Senators and Representatives.
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