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LCV Launches Ad Campaign Urging Heller to Stop Supporting Trump’s National Monument “Review”

Jul 6, 2017

Multi-platform digital ads engage Nevadans to urge Heller to protect our public lands and waters, including Gold Butte and Basin and Range

Reno, NV – With just days left until the Interior Department closes the public comment period for its unprecedented and misguided “review” of national monuments, the League of Conservation Voters launched a multi-platform digital ad campaign to engage Nevadans to urge Sen. Dean Heller to protect our public lands and waters. The ads are part of a $75,000 digital push aimed at four senators who support the review.

Heller has been a vocal supporter of the administration’s monument review, which includes Gold Butte National Monument and Basin and Range National Monument. Nevadans strongly support existing national monuments, with 81 percent wanting to keep existing protections in place.

“Senator Heller is putting corporate polluters ahead of protecting Nevada’s heritage and investing in our growing outdoor recreation economy,” said Andy Maggi, Executive Director of the Nevada Conservation League. “By supporting review for Gold Butte National Monument and Basin and Range National Monument, Heller is gambling with the future of all our parks and public lands. These digital ads will reach constituents on the social media platforms they use every day to ensure they have a chance to tell Heller and the Trump administration how much they value our public lands and why we need to keep these crucial monument protections in place.”

Part of LCV’s “Our Lands, Our Vote” initiative, the ads include animated videos on Facebook and Instagram, geo-targeted Snapchat filters featuring public lands and waters throughout the state, Spanish-language ads, and display ads on the Reno Gazette-Journal website.

LCV members have already submitted more than 250,000 comments opposing the monument review and calling for current protections for national monuments to remain in place. The Interior Department’s public comment period closes on July 10 and Secretary Zinke’s final recommendation for each monuments’ future is due to Trump on August 24.